Wear Your Uggs Day is more than just wearing your favourite Uggs — it’s about showing care, connection and support for mental health.
This year, we are proud to continue supporting Beyond Blue and work towards a future where all people in Australia can achieve their best possible mental health.
Throughout May and leading up to June 1, every purchase from the Wear Your Uggs Day Collection helps support mental health initiatives.
Selected products contribute directly to Beyond Blue, helping fund their 24/7 support service, which provides care, advice and support to people across Australia.
Because sometimes the smallest acts of comfort can make the biggest difference.
Here are a few ways you can support the cause.
| Small Pack. Big Purpose. Created for Wear Your Uggs Day, this limited donation pack is a simple way to show your support and spark conversations around mental health.
Your Mood. Your Message. Featuring interchangeable ribbons inspired by the message “Your Mood Matters”, these special-edition boots let you express your mood while supporting the cause. |
| Comfort That Gives Back Support the cause with selected styles from our Wear Your Uggs Day collection.
Every Contribution Matters Already have a pair? You can still support the cause by making a direct donation to Beyond Blue. |
Nearly half of us will experience a mental health condition in our lifetime, making Beyond Blue’s work and its 24/7 support service more crucial than ever. Someone reaches out to Beyond Blue for support every two minutes, highlighting the importance of accessible mental health resources.
Now, more than ever, services like Beyond Blue’s support service are making a real difference.
We’ve uncovered how Australians are wearing their Uggs, and how comfort can shape mood, confidence, and everyday style.
Source: Lonergan Research
Join the conversation with #WearYourUggsDay